GemsTV launch the Effy collection

<img src="http://www.shoppingtelly.com/images/gemstv/effy.jpg" border="0" hspace="4" vspace="2" align="right" />GemsTV are pleased to announce the exclusive UK television launch of the Effy collection.. Effy jewellery is synonymous with exceptional quality, exquisite design and affordable price-points.<br /><br />GemsTV have selected their most distinctive and timeless styles, featuring precious and semi-precious gemstones hand-set in silver and gold.<br /><br />Tune in to GemsTV1 at 7pm on Saturday and at 8pm on Sunday to see the range and indulge yourself with an exceptional piece of designer jewellery! You can browse the entire range <a href="http://www.gemstv.co.uk/browse.jsp?range=Effy" target="_blank">here</a>.

I quite like quite a lot of the pieces (which will almost certainly be cheaper on air than the online shop), but they do look very, very similar to a lot of Gems' other recent designs. Wonder if that's where they've been getting it from all along, and have decided that it might be good marketing to advertise the fact?

P.S. I do NOT like the carrot with a face on (if that's what it is) - just in case anyone's wondering, after the frog pendant...

Apparently, the jewellery is all manufactured in the US, in New York I think. So no wonder it's a little more expensive - labour costs in NY will be somewhat higher than Thailand, methinks!

from what i`ve seen tonight it looks very different indeed

All much of a muchness really - strange Gems are now importing from New York! Which brings me back to what I was going to say, when I first saw some of it - it reminded me of the Joan Rivers collection, as frequently shown on the other channel that has the logo Q V but not for you!!! Lol!! - perhaps thats what is happening to gems, they are going to morph in alongside IW and QVC, selling absolutely anything that they consider to be either tasteful or tasteless! it is now a dog eat dog world - even Rocks and Co are tightening their belts with transmission hours. and no, personally i dont like the jewellery its not for me.

... I keep reading this as the "Iffy collection"

Marble said:

... I keep reading this as the "Iffy collection"

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:mysmilie_61: Maybe they don't say "iffy" in the USA! They speak a different language over there...

Marble said:

... I keep reading this as the "Iffy collection"

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:mysmilie_61: That's exactly what I thought when I saw the title Marble.

MissMagpie said:

I quite like quite a lot of the pieces (which will almost certainly be cheaper on air than the online shop), but they do look very, very similar to a lot of Gems' other recent designs. Wonder if that's where they've been getting it from all along, and have decided that it might be good marketing to advertise the fact?

P.S. I do NOT like the carrot with a face on (if that's what it is) - just in case anyone's wondering, after the frog pendant...

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Lol Miss M, I think it may be time for you to get that telly now. It's a pusscat walking towards us (head, chest and front legs), though I can see the carrot now that you mention it. xxxxxx

argeybargey said:

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Lol Miss M, I think it may be time for you to get that telly now. It's a pusscat walking towards us (head, chest and front legs), though I can see the carrot now that you mention it. xxxxxx

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I did see that piece on air, and I realised my mistake - I really did think it was a carrot! (Although to be fair, it didn't look much like a cat either, even when I knew what it was supposed to be!)

Must admit I have ordered one of the Effy pieces (though not the carrot/cat of course) - I got this one:

http://www.gemstv.co.uk/Shop/productDataSheet.jsp?productid=UNB8181

Don't know whether or not I'll keep it, but interested to see what the quality and finish is like.

MissMagpie said:

I did see that piece on air, and I realised my mistake - I really did think it was a carrot! (Although to be fair, it didn't look much like a cat either, even when I knew what it was supposed to be!)

Must admit I have ordered one of the Effy pieces (though not the carrot/cat of course) - I got this one:

http://www.gemstv.co.uk/Shop/productDataSheet.jsp?productid=UNB8181

Don't know whether or not I'll keep it, but interested to see what the quality and finish is like.

Click to expand...

I've a feeling the quality will be really good. Although there were only a few unusual designs everything looked well made with an eye to detail. Good gold weights as well, there's so much flimsy stuff about now. I was tempted by a silver ring (the cream enamel with a smokey quartz pear shape, surrounded by beautifully graduated coloured sapphires), but nearly £200 and at this time just couldn't be done <a href="http://plugin.smileycentral.com/http%253A%252F%252Fwww.smileycentral.com%252F%253Fpartner%253DZSzeb008%255FZNxpt484YYGB%2526i%253D36%252F36%255F19%255F5%2526feat%253Dprof/page.html" target="_blank"><img src="http://smileys.smileycentral.com/cat/36/36_19_5.gif" alt="SmileyCentral.com" border="0"><img border="0" src="http://plugin.smileycentral.com/http%253A%252F%252Fimgfarm%252Ecom%252Fimages%252Fnocache%252Ftr%252Ffw%252Fsmiley%252Fsocial%252Egif%253Fi%253D36%252F36_19_5%2526uiv%253D3.0/image.gif"></a> xxxxx

MissMagpie said:

I did see that piece on air, and I realised my mistake - I really did think it was a carrot! (Although to be fair, it didn't look much like a cat either, even when I knew what it was supposed to be!)

Must admit I have ordered one of the Effy pieces (though not the carrot/cat of course) - I got this one:

http://www.gemstv.co.uk/Shop/productDataSheet.jsp?productid=UNB8181

Don't know whether or not I'll keep it, but interested to see what the quality and finish is like.

Click to expand...

ohh i like that am looking forward to seeing it

argeybargey said:

I was tempted by a silver ring (the cream enamel with a smokey quartz pear shape, surrounded by beautifully graduated coloured sapphires), but nearly £200 and at this time just couldn't be done

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Never mind, Arge - wait and see what gets returned after Christmas! You never know!

Marble said:

... I keep reading this as the "Iffy collection"

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You're far more polite than me! I keep thinking "Eff'ing collection"!

Meeshoo said:

You're far more polite than me! I keep thinking "Eff'ing collection"!

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:mysmilie_61:... or the "Eff'ing iffy collection" maybe.

I have no idea what this Effy stuff is like - haven't watched for ages cos I can't bear the music these days.

Meeshoo said:

You're far more polite than me! I keep thinking "Eff'ing collection"!

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Snap! Lol! Must be that "negative disposition" again! :mysmilie_61:

argeybargey said:

I was tempted by a silver ring (the cream enamel with a smokey quartz pear shape, surrounded by beautifully graduated coloured sapphires), but nearly £200 and at this time just couldn't be done

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Arge, "your" ring is currently available in the online shop for £136.49. Why not stick it in your basket and think about it for a bit...?

Whoa Miss M - cheaper in the shop? That must be a first and thanks for spotting it. Having resigned myself to it though, I shan't look at it again or the brain damage will start all over again. A couple of months on though and I'd have have bitten your hand off for it. Is yours due to arrive soon? xxxxx

Very restrained of you, Arge!