Shiseido Buy BE

donna255 said:

Yes Shiseido have bought Bare Essentials for 1.7 billion dollars.

So I wonder if it the brand will now disappear from QVC?
I know they have been expanding into department stores and opening counters.[/QUOTE]

It happens sooner or later with successful businesses. Yes and into new countries all over Europe.

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donna255 said:

Yes Shiseido have bought Bare Essentials for 1.7 billion dollars.

So I wonder if it the brand will now disappear from QVC?
I know they have been expanding into department stores and opening counters.

Click to expand...

To keep its focus, Bare Escentuals will become a separate division of Shiseido and the current management team will stay in place. For example, the company's CEO, Leslie Blodgett, has signed an employment agreement and will retain a significant equity stake. She is one of the top executives in Corporate America and is also the spokesperson of Bare Escentuals (such as on QVC spots).

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Whatsinaname said:

BE have been in HoF in Wolverhampton since just before Xmas. I don't think they'll stay with QVC once they're more available on the dreaded 'high street'.

I have to say I've been using some trial sizes of Bare Faced Beauty mineral foundation and I like it more than BE. I know a lot of you rave about Christopher Drummond but I'm afraid I can't afford it.

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