Ideal/Schizophrenic World

klarionthewitchboy · Sep 17, 2010

I'm confused by Ideal World (no, don't laugh! :tongue: ) and the way they select their goods and who their customers actually are or what they want.

Ideal World has recently been pushing a range of polyester tents (sorry, kaftans) aimed at women who are resigned to having lumps and bumps but want to cover them up so they don't scare the horses or make small children go blind.

IW also does multiple ranges of "shapewear" for women to smooth out lumpy bits (so they can wear more than just shapeless kaftans I guess).

But then they also push a piece of vibrating kit (that does God-awful things to a jelly, so Lord only knows what it would do to anyone's flabby bits) to tone your bingo wings so you can go and wave at people without blacking your own eyes.

So who is IW for: fat women (or colourblind transvestites) who don't care about being fat and just want to cover up in any old tat? Fat women who do care, but don't want to tone and want a quick fix? Or fat people who are embarrassed by their obesity and will jump on any bandwagon going in the hope of shifting weight (as opposed to just watching what they eat)?

This is not helped that IW uses the same model (the lovely Sheila) to illustrate all three types of items for sale. Confusingly, Sheila is not only ecstatic that the kaftans cover her wobbly bits with ease, but she's also enraptured that shapewear makes her clingy clothes (what happened to the kaftans, eh?) fit better. But then, Sheila's also an expert on the vibrating exercise thing - so why bother with the shapewear if she's vibrating away at all hours of the day?

I don't know who to be more annoyed at: IW for thinking we're stupid, or the viewers for proving them right. :devil:

Themroc · Sep 17, 2010

You have just described the template for all shopping TV.

klarionthewitchboy · Sep 29, 2010

Talk about straight from the horse's mouth.

The lovely Sheila's been modelling 21st Century fatwear, and said that unless you're lucky enough to be born with the genes for a thin body, all you can do is cover up.

Waste of time her demonstrating the vibrating exercise thing then really. And if you buy the 21st Century stuff, or need to wear slinky clothes you have the girth of a small planet, then don't waste your money buying any of IW's exercise equipment.

After all, Sheila said it's a waste of time :grin:

Loveinamist · Sep 30, 2010

klarionthewitchboy said:
Talk about straight from the horse's mouth.

The lovely Sheila's been modelling 21st Century fatwear, and said that unless you're lucky enough to be born with the genes for a thin body, all you can do is cover up.

Waste of time her demonstrating the vibrating exercise thing then really. And if you buy the 21st Century stuff, or need to wear slinky clothes you have the girth of a small planet, then don't waste your money buying any of IW's exercise equipment.

After all, Sheila said it's a waste of time :grin:

Tru-diamonds that are not, Moissannite that look like diamonds but are not and even a qualified diamonds specialist blokey can't tell the diff. but are the same price as the real thing (but not size wise), Diamantaire that is as good as the real thing! All cloak and daggers, what you don't see is the real thing, what you do is tat.

Swankypants · Oct 6, 2010

I can understand that if you are selling clothes you are selling to an audience of differently shaped people with different needs etc which is fair enough, however when you are selling a steam cleaner, surely that is a different case.

On the POTD Little Yellow show last night, Brummy Sue made a specific reference to an attachment that would cost you £10 with "some other more expensive machines" and how that "some other more expensive machines" have exactly the same attachments. Would that "Other more expensive machine" be a Polti by any chance? I know you get what you pay for and that a 50 quid steam cleaner probably won't last as long as a £300 one but when the sales patter implies all the Polti owners have been diddled, that's what rubs my rhubarb the wrong way and especially as it is being sold by the same station!

cheesecake · Oct 6, 2010

EXACTLY EXACTLY EXACTLY!!!!!

Ive said it before, its my biggest gripe with IW, steam cleaners, ALL of them from the £44 little yello to the £600 when it was that Lecoaspira, every single steam cleaner, any price they use the SAME sets, the SAME stains, the SAME size bit of ice, the SAME ****** high chair with the SAME pot of jam on it, the SAME examples, the SAME evrything, yet we are supposed to one minute fork out for a £300 Polti and then a £44 Little yello and both DO THE SAME so they keep showing and saying!!!!

Imagine the Cuisinart soup maker thingy and the Vitamix, imagine if they had the SAME demo's and the exact SAME outcome, you'd never in your life spend the £500 over the £139.

Ryan · Oct 17, 2010

klarionthewitchboy said:
I'm confused by Ideal World (no, don't laugh! :tongue: ) and the way they select their goods and who their customers actually are or what they want.

Ideal World has recently been pushing a range of polyester tents (sorry, kaftans) aimed at women who are resigned to having lumps and bumps but want to cover them up so they don't scare the horses or make small children go blind.

IW also does multiple ranges of "shapewear" for women to smooth out lumpy bits (so they can wear more than just shapeless kaftans I guess).

But then they also push a piece of vibrating kit (that does God-awful things to a jelly, so Lord only knows what it would do to anyone's flabby bits) to tone your bingo wings so you can go and wave at people without blacking your own eyes.

So who is IW for: fat women (or colourblind transvestites) who don't care about being fat and just want to cover up in any old tat? Fat women who do care, but don't want to tone and want a quick fix? Or fat people who are embarrassed by their obesity and will jump on any bandwagon going in the hope of shifting weight (as opposed to just watching what they eat)?

This is not helped that IW uses the same model (the lovely Sheila) to illustrate all three types of items for sale. Confusingly, Sheila is not only ecstatic that the kaftans cover her wobbly bits with ease, but she's also enraptured that shapewear makes her clingy clothes (what happened to the kaftans, eh?) fit better. But then, Sheila's also an expert on the vibrating exercise thing - so why bother with the shapewear if she's vibrating away at all hours of the day?

I don't know who to be more annoyed at: IW for thinking we're stupid, or the viewers for proving them right. :devil:

Ideal World has always been all over the place.From what I can see ,they buy tat.Even many of the gadgets and home electronics that they buy are anything but cutting edge and sort of yesterdays news.Not all but many and they flog the same crap year after year.The UbiSurfer is a good example.

Ideal/Schizophrenic World

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