Another VERY BAD price comparison

They really shouldn't be allowed to get away with this.

4pm today - Scott Worsfold presenting.

Starts talking about how people "dream" of having London Blue Topaz in their collection but can't afford it. WHAT? :devil:

Then he goes on to read an email from a "viewer" called "Amarit from Harrow" who said "you made my day, I can't put my feelings of joy onto paper. Watching the show you brought a ring of London Blue Topaz and I said to myself I can never have London Blue Topaz as it's very expensive and I've never seen it under £100. I've always wanted a ring but not affordable and I've checked all the shopping channels and catalogues ........" blah blah blah.

Scott then goes on to say "you can find the same carat weight in Swiss Blue and Sky Blue Topaz under £100 but not London Blue Topaz. ............. Amarit says you can't get it below £100 and she's checked out other shopping channels .......... Look at all these viewers coming through because it's under £100............"

In other words he was using a viewer's thoughts to try to sell the ring. So basically I can say I'm the Queen of Sheba because somebody's written to me and tells me so? I don't think so. It's misleading. Topaz is a cheap gem. It's not expensive and to sell it the way he did, he should be embarrassed and highly ashamed of himself.

Breaking it down by carat weight, the ring he was showing cost £99.99 for 7.5ct which means it's £13.32 per carat. Ok it was set in a measly amount of gold and I've made no allowance for that - hey if they can compare badly, then so can I!

So how does that compare?

http://www.thejewellerychannel.tv/ProductDetail.aspx?StockCode=726832&ISFPC=true 66ct selling for £290 = £4.39 per carat

http://www.thejewellerychannel.tv/ProductDetail.aspx?StockCode=743744&ISFPC=true 5.25ct selling for £39.99 = £7.61 per carat

It really infuriates me how they try to compare with prices elsewhere. It's unnecessary. If somebody thinks the price is fair, they'll buy. If they don't, they won't. It's as simple as that. Giving comparisons means you look like a dodgy company who constantly has to reinforce their position in the marketplace.

Well, it is April Fool's Day after all, and that's an absolutely mahoosive amount of gold against the very common 1 - 1.5g that Gems are widely offering these days .

Another thing I've noticed he does a lot, is quote high prices from other websites in dollars. Either he hasn't realised that in England we use the pound sterling, or it's a deliberate ploy to make the price sound even higher. He was always tricky but he's now completely brazen and I'm totally fed up with him (even more so than orange women with bosoomas on display and dirty fingernails). Just because he does panto (wish it was full-time), doesn't mean he should bring it into the selling of jewellery. xxxxxxxxxxx

You should register this issue as a complaint with the Advertising Standards Authority - you can put the complaint in on line and they always follow it up with you. If they they think the complaint can be more appropriately handled by another organisation they will pass it on to them.

I have put in a couple of complaints about Gems to them and ASA went to Gems about both of the issues I raised.

Don't worry Anjo - I'm no stranger to ASA! I was a regular inputter into their website when Rocks and Co first started!

Clean up your act Gems

It seems Gemstv really needs to raise the bar now if they're to retain any credibility.

London Blue Topaz ring tonight - 7 carats lump or so in flimsy gold shank. Start price of over £900! Topaz is like quartz. It's a white uninteresting stone -cheap as chips and treated and flogged as Swiss, London or Mystic . Nice shiny stone but £900? You're having a laugh.

argeybargey said:

Well, it is April Fool's Day after all, and that's an absolutely mahoosive amount of gold against the very common 1 - 1.5g that Gems are widely offering these days .

Another thing I've noticed he does a lot, is quote high prices from other websites in dollars. Either he hasn't realised that in England we use the pound sterling, or it's a deliberate ploy to make the price sound even higher. He was always tricky but he's now completely brazen and I'm totally fed up with him (even more so than orange women with bosoomas on display and dirty fingernails). Just because he does panto (wish it was full-time), doesn't mean he should bring it into the selling of jewellery. xxxxxxxxxxx

Click to expand...

Excuse me Mrs Lurgey!! Just a small point in what would otherwise be a very good post. What happened to Scotland? :mysmilie_503:Funnily enough, we use the pound sterling too - well we do now but when we get our independence that may change However for now, I think that should read 'in Britain......'

I'll forgive you this time since you're my old buddy, my very very old buddy! :mysmilie_12:

Yeah, yeah, yeah - noted <a href="http://plugin.smileycentral.com/http%253A%252F%252Fwww.smileycentral.com%252F%253Fpartner%253DZSzeb008%255FZNxpt484YYGB%2526i%253D26%252F26%255F17%255F7%2526feat%253Dprof/page.html" target="_blank"><img src="http://smileys.smileycentral.com/cat/26/26_17_7.gif" alt="SmileyCentral.com" border="0"><img border="0" src="http://plugin.smileycentral.com/http%253A%252F%252Fimgfarm%252Ecom%252Fimages%252Fnocache%252Ftr%252Ffw%252Fsmiley%252Fsocial%252Egif%253Fi%253D26%252F26_17_7%2526uiv%253D3.0/image.gif"></a> <a href="http://plugin.smileycentral.com/http%253A%252F%252Fwww.smileycentral.com%252F%253Fpartner%253DZSzeb008%255FZNxpt484YYGB%2526i%253D6%252F6%255F15%255F11%2526feat%253Dprof/page.html" target="_blank"><img src="http://smileys.smileycentral.com/cat/6/6_15_11.gif" alt="SmileyCentral.com" border="0"><img border="0" src="http://plugin.smileycentral.com/http%253A%252F%252Fimgfarm%252Ecom%252Fimages%252Fnocache%252Ftr%252Ffw%252Fsmiley%252Fsocial%252Egif%253Fi%253D6%252F6_15_11%2526uiv%253D3.0/image.gif"></a>
However, I referred to England <a href="http://plugin.smileycentral.com/http%253A%252F%252Fwww.smileycentral.com%252F%253Fpartner%253DZSzeb008%255FZNxpt484YYGB%2526i%253D18%252F18%255F10%255F13%2526feat%253Dprof/page.html" target="_blank"><img src="http://smileys.smileycentral.com/cat/18/18_10_13.gif" alt="SmileyCentral.com" border="0"><img border="0" src="http://plugin.smileycentral.com/http%253A%252F%252Fimgfarm%252Ecom%252Fimages%252Fnocache%252Ftr%252Ffw%252Fsmiley%252Fsocial%252Egif%253Fi%253D18%252F18_10_13%2526uiv%253D3.0/image.gif"></a> as that is where Scott Worsfold lives, works and broadcasts from.

Thank you very much for listening Mrs Mackrosbint, that is of course if you can hear over that din - oops I mean that melodious sound from the bagpipes and the sound of chomping deep fried Mars bars :wave: xxxxxxxxxxxx