Yesterday (Sunday) evening featured an alleged 9ct gold-plated 'Leader' watch on Bid TV at 7.10pm, with Peter and Helen doing their (mainly unwatchable) sales pitch - I recorded this out of curiosity just to see what the final price would be.
Here's a sample of the Simon spiel:
(Close up of the watch slowly rotating from side to side)
"Not only with precision movement, not only with classic woven oyster folding bar bracelet, not only with matt and highly polished links, this is Leader; this is a design of watch that on his wrist, against his jeans, his evening wear, your nights out, delivered well in time for Christmas. This is from Christmas Eve to Christmas Day, this is the surprise and the look on his face, this is the joy of having in his top drawer a gold watch, not only from the pub or the restaurant, not only to sit at home with family and friends; this is the watch that only with the adjustable links, not only with a folding bar oyster bracelet, not only with the gold finish, this is master Leader; it is time of innovation, it is precision and with that gold you have a finish to a watch that is elegant, sophisticated; it's the warmer of the golds, it's a 9 carat gold finish, not only with that..."
Read the above carefully and not only do you come to the conclusion that he says "not only" a lot, most of it is (to be honest) implied nonsense, e.g. "design of watch that on his wrist, against his jeans...", "it is time of innovation" (exactly what is actually innovative about a presumably dirt cheap Chinese watch isn't specified), etc., etc.
And Leader is a "brand of quality, of innovation technology, of sophistication and style". Apparently.
After about 6 minutes of this, Peter says: "Now can I just tell you, you'll love this. You're wondering why, at home, those numbers haven't come on your screen. I can tell you that the computer, and this is the world we live in today, and, I know they've got, good things about them, and I'm sorry I - I am computer illiterate, and, er, the computer has, apparently, it trips out, and it has gone to forty-five pounds". (Helen gasps and squeals "It hasn't!") "Just watch this, this supposed to go at sixty-seven, you've just got this for forty-five quid. Good luck if you get it, 0904 251 2000, Merry Christmas." (Sirens) "That's a great buy. You have just got a Leader gold watch...for forty-four, ahh..." (Helen shouts hysterically: "Pete! This is fantastic!") "0904 251 2000. Good luck if you get it!" (No locked lines, suspended auctions or anything like that, predictably.) Peter gets excited and Helen goes into extra hysterical overdrive mode...
Start quantity 544, all sold about 15 minutes later for a closing price of £20.62 + £7.99 p&p + £1.53/call if not bought via the web.
