Pinkpussycat
Meeoow....
In the shadow of what has been extremely sad news today my ASA complaint is unimportant but as I have received a decision from the Council review I thought I should post it anyway. This is what their email says:
Dear Sue,</SPAN>
As you know, we’ve been looking into your complaint about an ad for the QVC Guarantee.</SPAN>
The ASA Council has now carefully considered the ad in line with your complaint. Unfortunately, I should tell you that the Council didn’t consider that there was a case for further investigation under the Code on this occasion. </SPAN>
Council noted that QVC's high returns policy affected very few customers and that those customers who were affected were notified of the policy before their accounts were closed. Because of that, it did not consider that the high returns policy was a significant condition of the money back guarantee that needed to be referenced during the presentation or onscreen.</SPAN>
Whilst I realise that this decision may be disappointing to you, we’ve passed on the comments received to the advertiser so they’re aware of reaction to their campaign. </SPAN>
I understand that this may not be the outcome you were hoping for, but I’d like to thank you nonetheless for your correspondence.</SPAN>
Best regards,</SPAN>
Emily Henwood</SPAN>
Complaints Executive</SPAN>
Direct line 020 7492 2184</SPAN>
Advertising Standards Authority</SPAN>
Mid City Place, 71 High Holborn</SPAN>
London WC1V 6QT</SPAN>
Telephone 020 7492 2222</SPAN>
www.asa.org.uk</SPAN></SPAN>
Their decision is what I expected as once again the ASA have focused on account closures instead of misleading advertising by QVC with regard to their money back guarantee. I will give up now as in the big scheme of things it really doesn't matter.
Dear Sue,</SPAN>
As you know, we’ve been looking into your complaint about an ad for the QVC Guarantee.</SPAN>
The ASA Council has now carefully considered the ad in line with your complaint. Unfortunately, I should tell you that the Council didn’t consider that there was a case for further investigation under the Code on this occasion. </SPAN>
Council noted that QVC's high returns policy affected very few customers and that those customers who were affected were notified of the policy before their accounts were closed. Because of that, it did not consider that the high returns policy was a significant condition of the money back guarantee that needed to be referenced during the presentation or onscreen.</SPAN>
Whilst I realise that this decision may be disappointing to you, we’ve passed on the comments received to the advertiser so they’re aware of reaction to their campaign. </SPAN>
I understand that this may not be the outcome you were hoping for, but I’d like to thank you nonetheless for your correspondence.</SPAN>
Best regards,</SPAN>
Emily Henwood</SPAN>
Complaints Executive</SPAN>
Direct line 020 7492 2184</SPAN>
Advertising Standards Authority</SPAN>
Mid City Place, 71 High Holborn</SPAN>
London WC1V 6QT</SPAN>
Telephone 020 7492 2222</SPAN>
www.asa.org.uk</SPAN></SPAN>
Their decision is what I expected as once again the ASA have focused on account closures instead of misleading advertising by QVC with regard to their money back guarantee. I will give up now as in the big scheme of things it really doesn't matter.
