More Crafting Rubbish as Pick of the Day

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martin3645

Registered Shopper
Joined
Dec 1, 2014
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I see they've got more useless crafting rubbish as PotD at 9.00pm. 'Can't wait..... I think not!!
 
Not being a crafter I never watch the craft pick of the day,but according to the info on the news section of this blog, IW is up for sale and is in healthy profits thanks to the increase in the popularity of crafting.There has been a big increase in sales over the past few years.
 
That's true but IW already has a craft channel so why are they putting it on the main channel ????
Or have they nothing to sell on the main channel.
 
That's true but IW already has a craft channel so why are they putting it on the main channel ????
Or have they nothing to sell on the main channel.

Same reason QVC has beauty TSVs when they already have a beauty channel
 
Rather than confine craft to a niche channel, they must want to expand the base of crafters. If craft is an expanding part of the business they will push to get more people interested and new customers.
 

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