ASA Uphold TJC Complaint

On 21 July 2015 TJC depicted a reverse auction for a Kagem Zambian Emerald, White Topaz Bangle with platinum overlay sterling silver. When the phone lines for the auction opened, on-screen text stated "BUY NOW. 1196.99 P&P 4.95/day ...".

A viewer challenged whether the claim "BUY NOW 1196.99" was misleading and could be substantiated because they believed it exaggerated the value of the bangle.

The Jewellery Channel said they were able to compare their pieces against other jewellery because .....



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