MULTI AWARD-WINNING New CID Cosmetics comes to Ideal World

Tune in to Ideal World at 5pm on Tuesday 24th May for the launch of our stunning new make-up range, New CID Cosmetics.

Born out of a professional hair, make-up and photography salon, this innovative British colour brand aims to give real woman a professional finish with simple to use and easy to understand solutions.

There’s everything you need to look bronzed and beautiful this Summer; perfect partners to flawless skin with lightweight matte fluid foundation and serum foundation primer “Perfection Base Duo”, time and money saver with the multi-purpose “i-crayon Lip Tint Duo” and the secret to perfect brows with the “Brow Buster Duo”. PLUS get your hands on the Sunkissed Colour Collection for all your Summer essentials including mascara, dual-ended eyeliner, cheek highlighter, eyeshadow and the iconic New CID light up Lipgloss with built in lights and mirror.

To launch the first show, New CID Cosmetics founder, Kelly Colman will be joining us to give you an insight into this stunning new range .....

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