SBC Collagen Gel - it's SERUM now!

clemenzina said:

Whatever the truth of claims for collagen topically applied, I was just sickened by the cynical name change given to the SBC product by Ali Young (prompted by marketeers at QVC?) - the gel is now a serum, and we all know how concentrated and ultra-effective serums are :taphead:

clemenzina

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cavegirl said:

AY has started to use this phrase an awful lot of late for different products - she'll be testing something and say 'this is almost like a seeeerum' whether it's a moisturiser or something else, obviously just to flog more of it, so I wasn't surprised by her doing this at all. I think it is cynical marketing tbh.

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