Argos TV is set to Launch tomorrow from 7pm on Sky Channel 642.

The UK TV shopping market has sales of over £750m with further growth forecast. Argos will lease the TV channel, initially for one year, to showcase Argosí full range of product brands and categories, trial new product ideas and to explain and demonstrate some of the more complex products from within the range. The TV production capability also provides a platform that Argos can build on for the future as well as valuable additional material to support the internet shopping experience. This is a cost effective and low risk way for Argos to trial Shopping Telly.