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28-09-2008, 02:18 PM #1Graham Guest
Mike Saint to Launch his own channel - Discount Shop TV
Mike Saint is to start his very own Shopping TV channel Called Discount Shop TV.
Speaking with ShoppingTelly.com, Mike said: "Although we will be just running a test at first for a month on 659 between 11 am and 12 midday through October starting on 29th Sept the long term intention is to own our epg and be the first live 24hr shopping channel in the UK. I know i'm mad but it can be done!........eventually. The idea is to build it slowly and add hours as sales grow. This way it will have a much better chance of success.
A lot of time and effort has gone into the project and everone involved is determined for it to be a great concept with lots of new ideas.
We have a superb studio in Lincolnshire which is brand new and cost over £100K to set up although it still needs a little more work that will happen in the near future. We are working with a company called cricketword.com on this. Our call center is based in Essex and is totally UK run with up to 70 seats our partner in this is a company called Pressplay ltd (pressplayshopping.tv) who have many years experience in mail order fulfillment. On the product side suffice to say I know where 90% of TV products come from. I can get most of them at better prices or at least get a better substitute. A great example is we are doing the JML pen set at the same price as them but on a 'Buy one get one free' deal with free gift as well even better than Asda! To be honest I don't think anyone will be able to compete with us on price but that's all for the future we have got the get the thing off the ground first.
The theme of the channel will be on entertainment and fun something I have always said is missing from shopping TV in the UK we are looking for great great products at great prices with genuine discounts in all sorts of different catogories from DIY to Household to Fashion to Gems but we want it to be a great channel to watch as well a channel that is different from the rest.
What we would like is feedback from your shoppingtelly.com viewers we want to know what they want (getting me off screen is not an option) what they think of the concept and how it can be improved. I want this to be something that everone can get involved with in the hope we can all make it into a great success. I will be happy to reply to any comments good or bad I really do want this to work
The show we are putting out from 29th is not the quality we want we know even now a lot of improvement is needed which will be done but it is a start and hopefully the start of something big!
Check out Discount Shop TV, daily 11am - 12 Midday on Sky Channel 659.
28-09-2008, 02:22 PM #2
Mike this sounds exciting and i wish you all the best for this channel
29-09-2008, 09:53 PM #3
29-09-2008, 10:12 PM #4
28-09-2008, 02:52 PM #5
Sorry but there have been quite a number of shopping channels gone to the wall of late so it's not good for this channel.
29-09-2008, 09:52 PM #6
In my opinion they have all made the same mistake which is set up an inforstructure that the sales cannot support hence it's only a matter of time before they fail.
DSTV however is different it is based on sales and profit. To achieve this we will have great products at great prices a good customer service then build the company around it. You can only spend what you have got otherwise you end up skint like many before.
28-09-2008, 10:43 PM #7
good luck hope you don't need to go down the jewellery road to make money, as every channel apart from ideal world (c&c overkill) is doing.
29-09-2008, 09:54 PM #8
29-09-2008, 07:26 AM #9
Good luck Mike. You going to need it but I am sure if you have good products at good prices it will go ok.Good customer service is a good requirement. No doubt ST forum members will tell you soon enough when things go wrong.Its good that you want the feedback you will get plenty here.
29-09-2008, 09:55 PM #10