Did anyone spot the grammatical error? "Don't judge a book by it's cover".
Really annoying. So much for quality control at LG.
I might have been interested in this otherwise.
Last year, I sent an email to LG, part of which is below:
'I am horrified that a brand such as Lulu Guinness would make such an egregious mistake. It would have been bad enough were the mistake to have been printed on one of your foldaway shoppers, but to find it printed on bags costing between £225 and £325 is absolutely shocking. I am astounded that no one in the company pointed out the mistake before the bags and purses went into production. If, however, the mistake had have been pointed out prior to production – “Hey Lulu, surely you don’t mean ‘Don’t judge a book by it is cover”? - then the charge of arrogance is added to one of ignorance.
I suggest that everyone at Lulu Guinness, including your press officers, read ‘Eats, Shoots and Leaves – the zero tolerance approach to punctuation’ by Lynne Truss. Until such time, I suggest that you keep the written word off your bags.'
And the response?
'Thank you for your email.
The embroidered phrases used on our products are to represent a quick jot down by Lulu of a phrase she loves, it captures the actual musing of Lulu to give a sense of authenticity.
We will however pass your comments on the relevant department for future collections.'
What conclusions should one draw?
Jay
