Seen it all

It seems the end is nigh for QVC. There they are, on a precipice, hanging on by the fraying threads of their former glory. Or are they?

The former shopping telly giant is seemingly struggling to modernise as its ageing audience withers on the vine. How many more food mixers /vacuum cleaners / fitness gadgets / overpriced pots of gloop / naff clothes do people actually need?

But what can the Q do to once again become lean and lucrative? What pearls of wisdom would you like to offer the management? Here, for what they're worth, are mine:-

"This is not America. What works over there doesn't necessarily go down well here."

"Remember the QVC days of old. The fun, the spontaneity, the real bargains, the entertainment - please bring it back.

"Be more bold and creative. Bring back more jewellery and give TJC a run for their money! Go for prerecorded demos online and scale down the live telly hours."

"UK viewers don't respond well to being patronised, shouted at, talked down / lied to and having our intelligence insulted.

"Stop doing that fake talking thing at thte beginning of each hour - its ridiculous!"

The audience is not so much withering on the vine as wising up!

QVC should get into the 21st Century. They need to get much more serious about other routes to their customers and get rid of the ridiculous p&p on each item.

They need to “wise up” on how their competitors have upped their game and moved into the 21st century. In terms of product ranges, prices, p&p (oh yes), delivery times and customer service.

I don't really think QVC can pull itself back now, not now the new generation of shoppers are computer savvy and shop virtually anywhere in the world. It comes to something when you can buy from Germany free p&p and it would arrive quicker than QVCs delivery. QVC now sell many high street brands but add in the p&p and their profit margin and they're way more expensive than popping down your local high street, many of their American brands are now sold there too. QVC could offer free returns, capped p&p and next day delivery like Ideal World but they won't, and that along with the over inflated prices will be their down fall, it's already started by cancelling the morning show comp and offering a fiver off to new customers.

Saying that, they had a Baylis and Harding set on the other day that was over double what it would cost you in Tesco, all it took was one Google to find out were the cheapest is but over twice as much is what they needed to cover overheads and profits. So the diehards and lazy shoppers will keep QVC going, even without modernising, for a bit to come yet.

Julius why all these recent threads with "QVC is failing - discuss" essay questions? Are you researching for an exposé and hoping we'll write it for you?

Yes, they HAVE moved into the 21st Century with their ****** incessant use of Twatter, Arsebook, and Apps !!! I'm seriously not interested what Dawn from Dorchester has to say, or how many Kipling bags Carol from Colchester has - OR seeing photos of Tibby the cat, and updates of Flinty's offspring, we had enough of that with Alison Keenan's 'honeybee' !!!

Akimbo said:

Julius why all these recent threads with "QVC is failing - discuss" essay questions? Are you researching for an exposé and hoping we'll write it for you?

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Well if he is writing an article he needs to request permission!!!

Oooh hand over a cut of his fee too! :mysmilie_59:

Akimbo said:

Oooh hand over a cut of his fee too! :mysmilie_59:

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Indeed!! Graham can make good use of it, put it to the running costs of the forum!!

brissles said:

Yes, they HAVE moved into the 21st Century with their ****** incessant use of Twatter, Arsebook, and Apps !!! I'm seriously not interested what Dawn from Dorchester has to say, or how many Kipling bags Carol from Colchester has - OR seeing photos of Tibby the cat, and updates of Flinty's offspring, we had enough of that with Alison Keenan's 'honeybee' !!!

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