Here are Skinsense's replies to my questions! They seem very anodyne to me:
Dear Julius,
Thank you for getting in touch with us regarding our TSV on QVC this week. We have answered each of your questions below.
Why during the TSV presentation on QVC was the word "women" spelled incorrectly on your presentation?
We also noticed the grammatical mistake in the VT used in today’s presentations. Unfortunately, it was too late on that occasion to rectify before the show started, but rest assured our team will be making the necessary amendments before it next goes to air.
How were we supposed to read the information on a study of 33 women when it was only shown on screen for about 1 second?
As well as appearing on screen, both Abi and the QVC presenters read out the results from the study. The videos are also available to view in their entirety at your leisure on the QVC website. A presentation has to be adapted to the amount of air time available.
You claim to advocate the use of SPF against the sun's harmful rays. Why is there no SPF in your Skinsense products?
Abi and our development team have made the conscious decision not to include SPF in any skinSense products. This is because sun protection is not just about SPF but is about high level, broad spectrum UVA and UVB protection. Ideally customers should have a dedicated sun protection product as part of their daily skincare routine, not relying solely on the SPF in day creams or foundations. skinSense gives you high performance anti-ageing skincare and leaves UVA, UVB and Infrared A protection to the sun care professionals.
During today's TSV presentation on QVC why did you use the Press Association logo and made reference to their prestige in a way that strongly hinted the Press Association had endorsed your products when in fact they did not, and do not endorse them?
The purpose of occasionally referring to media articles during a show is purely to accompany the presentation and give the customer a summary of conversations related to SkinSense in the wider market, and this is always the context on air in which these references are made. It was a reference to an article that had reviewed skinSense favourably and certainly the intention is never and was not an explicit inference that an individual writer or publication had endorsed the brand. The permission to use the writer and publication’s name had been sought prior to the show and the quote had been approved by QVC’s legal compliance team.
Is it not a fact that a PA journalist or writer merely included mention of your products as part of a listicle about "10 products of a certain type"in 2017?
As above.
What clinical, scientific studies have been done to prove the effectiveness of your products?
skinSense products were tested by a group of 33 women, aged 40-70+. The women used the products twice daily over a period of 4 weeks. At the end of the study the women were asked to complete a questionnaire in order to assess their experience and perceived results. The study was conducted by an independent body.
How does hexylresorcinal (an antiseptic used in throat lozenges) benefit the skin? What clinical, scientific studies have been done to prove its effectiveness, and where can we read the research in full?
Hexylresorcinol is an ingredient widely recognised in the cosmetic industry for it’s pigmentation lightening and complexion evening benefits, and has been used topically in the cosmetic and pharmaceutical industry for over 80 years. There are studies available from both the manufacturers of Hexylresorcinol products and also published academic papers which outline the significant improvement in skin clarity and pigmentation when used continually for several weeks.
What clinical, scientific studies have done to prove the effectiveness of "Linefill," and where can we read the research in full?
There are both clinical studies (In Vivo and In Vitro) and perception studies available which outline the efficacy of sesame oil derived ingredients, including Linefill™, in topical anti-ageing skincare products. These are available from the manufacturers of such ingredients.
What clinical, scientific studies have done to prove the effectiveness of "Juvinity," and where can we read the research in full?
There are both clinical studies (In Vivo and In Vitro) and perception studies available which outline the efficacy of Juvinity™ in topical anti-ageing skincare products. These are available from the manufacturers of such ingredients.
Why were you strongly suggesting that lamellar technology is new when in fact lamellar and liposomal technology made its mass-market début in 1987 in the L'Oréal Plénitude range of face creams?
During our on air presentations it is not suggested that lamellar technology is brand new to the market, but that it is a highly effective, advanced technology which is rarely used in anti-ageing skincare – thus setting skinSense apart from other brands both on QVC and on the wider skincare market.
We do hope that you find this helpful, but should you have any more questions we are more than happy to discuss further.
Kind Regards,
The skinSense Team
