Paul Turner - Senior Marketing Manager at QVC UK - Page 2        

       




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  1. #11
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    If qvc are not gonna back down then i dont see why the cheaper than qvc thread should be removed , instead this qvc thread is the one that should be removed as we are giving them free advertising by talking about them and there products



         

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  3. #12
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    By the way, I used to work gor the LSC, have spent years in private practice before going to the public sector. I don't like or respect the financial aspects if my profession and am glad the work I do relies more on what Local Authorities should spend rather than how much I can bill a client.

  4. #13
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    Graham - you are wearing your heart on your sleeve.

    QVC will want trading partners that support their business model and that they can trust to be stable and easy to work with. They will steer away from emotional decision making and erratic partners unless there is absolutely no alternative.

    QVC has NOT ruined your life - it may feel that way BUT all they did was make a cold hard business decision which made sense to them. They can trade or not trade with whomever they wish... a bit like we can choose which paper to buy or which supermarket to use.

    I don't want to sound heartless, I know how much of your life is invested in this from your posts but... please... I have spent the last 25 years working with businesses and I know that the best decisions are the cold ones - that's reality.

    BurlyBear is right - you have many options available - you have a loyal following for the site and BB had some great ideas about moving forward... especially the invite to QVC to have a rep on here to answer questions. This is something that MSE has started to do with energy and telecoms companies - it provides them with an opportunity to counter negativity and another source of PR.

    Also, with your business head on, you need to really look hard at how negative some of the QVC threads are getting - there are more critical ones than there are positive ones. If you were the CEO of QVC would you want to fund (even partially) a site that allowed that much negativity of your brand? Yes, you can value free speech but you perhaps need to be tougher on the moderating... or maybe allow those threads in the Drop rather than on the main QVC site.

    You've created something fabulous here and you can build on that... you just need to stick your business head on and tuck your heart away for business stuff.

    You need a plan B... canvas opinion for that... you can do it!

  5. #14
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    Quote Originally Posted by Flamenco View Post
    Weathergirl, I know you're a lawyer like me and we both know that specialist advice costs . And even more if you instruct solicitors to actually do some work for you. I think the problem for Graham is that he cannot afford it, nor the cost of any litigation. No-win-no-fee arrangements tend not to exist in the world of company commercial/competition law. Civil legal aid is virtually non-existent and corporate lawyers just don't do this type of work as the cheapest hourly rate is about 7-8 times the measly fixed fee legal aid rate. So taking on a juggernaut like QVC is financially impossible for the small people like Graham. And don't QVC know it.
    I totally agree Flamenco. I can't see any way out of this and how Graham is keeping the site going i don't know. Tough times i'd say :(

  6. #15
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    Quote Originally Posted by Autumn View Post
    If qvc are not gonna back down then i dont see why the cheaper than qvc thread should be removed , instead this qvc thread is the one that should be removed as we are giving them free advertising by talking about them and there products
    It depends on whether Graham wants to repair the trading relationship... if he does, and that is likely to be a long road, then the business (this site) needs to be as appealing to QVC as possible.

    Why would they want to trade with a site that actively promoted shopping elsewhere?

  7. #16
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    Why was the cheaper than QVC thread put up in the first place then? I was one one the main people that did alot of the price comparisons, it took along time i kinda feel angry i even bothered as hardly any body bothered reading it or posting on it and now its just been deleted with no warning.

  8. #17
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    Quote Originally Posted by Autumn View Post
    Why was the cheaper than QVC thread put up in the first place then? I was one one the main people that did alot of the price comparisons, it took along time i kinda feel angry i even bothered as hardly any body bothered reading it or posting on it and now its just been deleted with no warning.
    It's about striking a balance between what is interesting to forum members whilst not offending sponsors - as I said, Graham needs to decide whether he still wishes to try to re-establish the trading relationship. I would suggest the 'cheaper' thread would not meet with QVC's approval as it is undermining their business by pointing potential customers to other places to buy (thus lowering their sales).

    He who pays the piper...

  9. #18
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    Default Paul Turner - Senior Marketing Manager at QVC UK

    If I wanted a forum that heavily moderated comments with a bias towards QVC, I'd go and join the sycophants on the QVC Facebook page. It's one thing being commercially aware and looking at ways to foster a better business relationship with QVC (although I suspect if QVC were amenable to building bridges they would have responded to Graham ages ago - I suspect the reconciliation ship never even set sail) and its quite another selling out completely and creeping up QVC's a*se to desperately retain an income stream.

    I like some of Burly Bear's suggestion esp about someone from QVC being able to respond to queries (although to a greater extent they do this on the QVC FB page and most of the time they provide a bit of a flip flop response which causes further frustration).

    I suspect much of QVC UK's financial and marketing strategies are dictated by the QVC US mothership so am not sure how much sway the UK operation has anyway.

    The other alternative is to give QVC the big finger and look at other income options for the site. I'm not really up on this sort of thing, but I notice there are plenty of non-QVC ads on this site - maybe threads could expanded to include these online retailers, expanding from perhaps television shopping to include online retailers. This would increase traffic, and advertising etc from other non-QVC sources.

    Personally I think the whole QVC affair is dead in the water. Graham hasn't heard a dickie bird from QVC and I doubt he will. Time to move on to Plan B.


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  10. #19
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    Sounds like QVC have thrown all their toys out of the pram.

  11. #20
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    Nothing wrong with a little competition. If people shop around, Q will have to lower their prices to stay competitive. Would it make any difference removing that thread or not? In these economic times consumers should still shop around for the best deal.

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