No take over or April Fool. They've changed the name because it will be easier to find them when searching online or the TV schedule. Not quite sure how they think that will work! It's already been pointed out that there's another company wjth the name The Craft Store and the colours they're using are very similar to Craft World.
They must have been struggling somehow to do this? To change your name to a similar sounding channel all whiffs of desperation really. Which is a shame as I do like to chill out watching the channel sometimes even though I have no interest in crafting.
It's just a shame that they have taken on a handful of presenters who are plain awful.
I wish them well but it's the screen quality of standard definition that's awful. I don't craft but I like watching craft channels to chill out and relax. Unfortunately it's like watching an old '90's VHS tape which, when you're selling delicate arts and crafts materials, just makes everything look smudged and blurry. The clueless presenter that's on right now doesn't help much either!