New look for QVC US

[Radiomike]

QVC in the US has just launched a new logo:

https://www.qurateretailgroup.com/n...entity-to-elevate-mobile-and-social-shopping/

This is the best bit:

“The new logo combines a square representing the many screens through which customers connect with QVC, a circle reflecting the constant conversation QVC creates with and among its customers, and a line echoing both an open door to a vibrant community and the handle of a magnifying glass that stimulates discovery”

 

[Tarketta]

QVC in the US has just launched a new logo:

https://www.qurateretailgroup.com/n...entity-to-elevate-mobile-and-social-shopping/

This is the best bit:

“The new logo combines a square representing the many screens through which customers connect with QVC, a circle reflecting the constant conversation QVC creates with and among its customers, and a line echoing both an open door to a vibrant community and the handle of a magnifying glass that stimulates discovery”

This is just begging to be submitted to Private Eye's Pseuds' Corner!

 

[AndiK]

QVC in the US has just launched a new logo:

https://www.qurateretailgroup.com/n...entity-to-elevate-mobile-and-social-shopping/

This is the best bit:

“The new logo combines a square representing the many screens through which customers connect with QVC, a circle reflecting the constant conversation QVC creates with and among its customers, and a line echoing both an open door to a vibrant community and the handle of a magnifying glass that stimulates discovery”

It's strange how their and my interpretations differ. To me, the logo represents two random roundish letters sandwiching the hand gesture I make at the tv when presenters come out with their tosh.

The whole article is just nonsense. What does this mean?

" ... our flagship QVC mobile app features bold, square modules and horizontal scrolling for binge-worthy video."

 

[Retrovertigo]

I'll never understand why these massive companies think that a logo change is ever something meaningful. The money it must cost rebranding every single item that features the logo must be enormous.

 

[shopperholic]

All I can see a Q in a box, that's it, what a waste of money.

 

[Mazza]

I'll never understand why these massive companies think that a logo change is ever something meaningful. The money it must cost rebranding every single item that features the logo must be enormous.

I totally agree. Like JLP and Waitrose changing the brand and logo to add &Partners. The result of this (and paying millions for that ridiculous Elton John promo masquerading as their Christmas ad)? The poor Partners didn't get a bonus last year!

I too can only see a Q in a box. The wording reminded me of the ad agency in W1A. I certainly don't think it is a particularly attractive logo!

 

[Akimbo]

“The new logo combines a square representing the many screens through which customers connect with QVC, a circle reflecting the constant conversation QVC creates with and among its customers, and a line echoing both an open door to a vibrant community and the handle of a magnifying glass that stimulates discovery”

Should have gone with a triangle, circle and a line and they'd have the Deathly Hallows!:witch: