...............btruaxe�� | This beautifully-packaged crunch is “Well & Truly” — but it would be Truly Well if one adds precisely the two items that are clearly missing, as shown: “40% [more] fat” and “gluten”, while still maintaining “all-natural ingredients” (presumably meaning ONLY all-natural ingredients). It was still the tastiest pseudo-unhealthy snack I have ingested during the last 7 days.— In short, I was brought to St Thomas’ Hospital 7 days ago because of “paranoia” after being very clearly provoked. I was given no access to technology until yesterday. In long, please refer to the next posts — and those coming in the days ahead. @esteelaudercompanies — congratulations on your interim successes as a result of providing incomplete, manicured, misrepresented and irrelevant facts to Canadian courts (a) to distracts from serious issues about which I have raised concern and (b) to discredit me. For so long as I’m alive, I’ll defend my rights and those of @deciem. Wrong is never everlasting
If I understand correctly deciem is a minority shareholder?btruaxe�� | Part 1 of as many as it takes to include the entirety of the text —
My name is Brandon Carrano Truaxe. While I don’t believe this form is designed to submit communication such as this one, my means of relaying this information to the Securities and Exchange Commission and/or other governing bodies are limited at this time.
Please allow me to offer background with respect to the broader matter that may be of interest or concern to the SEC. (Please note that all currency references made in this submission are in Canadian dollars.) I’m founder and ex-CEO (“terminated” as a result of a last-minute court order without a hearing from me) of DECIEM Beauty Group Inc. [hereinafter, “DBGI” and/or “DECIEM”, interchangeably], a Canadian business that’s become a leader in skincare and functional beauty globally with stores around the world under the trade name, THE ABNORMAL BEAUTY COMPANY. I founded DECIEM 5+ years ago — the business (~$160m+/fiscal year ended July 31, 2018, ~$300m revenue run-rate for the current fiscal year of 2019) has disrupted the business of beauty, mainly skincare, by bringing absolute transparency in communication, quality and pricing to a broad audience. DECIEM operates in several countries, the key ones being the UK, the US, Canada, Australia and South Korea — DECIEM’s main operating website is www.deciem.com.
In June 2017, The Estée Lauder Companies Inc. (NYSE:EL) [hereinafter, “ELC”] which owns brands like M.A.C., BOBBI BROWN, Aveda, La Mer and others) invested $50m for a minority (~33.3%, ~28% fully-diluted) stockholding position in DECIEM, through a directly-owned UK subsidiary (of ELC). The other shareholder, which had invested $1.8m (of equity) several years earlier and facilitated certain loans as needed and was available, is Raduna Inc. (formerly CMMG Finance Inc., controlled by Mr. Pasquale Cusano), owns the same perecharge, leaving me the balance and making each of the three of us equal minority shareholders.