In an Ideal World ...
Have they said why the phone call is a premium rate number? Is that going to the charity or is it going to pay studio costs so that they can claim that all profit of the item goes to the charity. I have no problems if it is going to the costs of running it which much amount to manny hundreds of thousands but I would like them to be upfront. It smacks of Bid's tactic of trying to hide the extra cost of a product.