They never do mention who owns these re-invented or newer brands, that claim all sorts of history, heritage, expertise and craftsmanship (apart from the actual real watch making companies, ie Swiss Military, Roamer, Mathey Tissot, Vostok Europe). Lucien Picard are definitely not Swiss anymore, haven't been for a while, although they were still using Swiss movements even up to the early 2000s, but they filed bankruptcy in 2010 and were bought by Swiss watch International another Florida based watch supplier, but again they were in trouble in 2017, not 100% sure who owns them now, but the watches being sold on Ideal are made in China/Hong Kong with Japanese movements. It's like a lot of the watches being sold on Ideal world at the moment, ie the presenters insinuating (lying) that the watches are something they are not, like Earnshaw, Swan & Edgar, Ballast, C Weisz, Delorean etc etc, most are made in China/Hong Kong with Japanese/Chinese Movements with the odd one or two specials being made in Switzerland or Germany, Which is usually reflected in the price. Now having said that, there is nothing wrong with the watches, they work and some are nice looking, as long as you realise you are not getting some high end timepiece, with history and heritage behind it, that should be insured as Peter Simon keeps telling folks to do.:mysmilie_19:Picture's definitely softer on Freeview, though I recently bought a new television that does a better job of 'cleaning up' the picture (it shouldn't make much difference to Ideal World though). The Ideal World website claims it's also a "step into HD", which is a funny sort of HD unless they're referring to their ITV overnight slot of course.
New softer picture, new logo, sometimes new products as well but still with frequently uninformative sales pitches. Tonight they introduced a 'new' (old) watch brand "Lucien Piccard" and during the short time I was watching they never mentioned on-air whether the watches were mechanical or battery-driven quartz (they weren't automatic because they would have surely mentioned that). Also Lucien Piccard was originally a Swiss watch maker bought by an American family years ago but again from what I saw they never mentioned who owns the brand nowadays or where the watches are made.