What about the CW watches that they sell some times that say 'Made In Germany' on their dials, but when they turn the watch around the text on the rotor says 'Miyota' and 'Made In Japan'! How can they call it a German watch?Yeah, maybe Assembled in Germany, is a bit closer to the truth, but even then I'm not sure why they would do that or even if they did.
I could understand it, if like their special watches, they were adding some parts which originated in Germany, but that's not the case with the watches in question. The German Chamber of Commerce have guidelines for using Made in Germany on a product, Part of which says although some components can originate abroad, the essential parts of the product must always originate in Germany. They had 5 new Made in Germany watches on that show, pretty sure 100% of the parts of those watches (including essential parts ie movements)originated in China.
Given that actual "Made in Germany" watches by reputable German watchmaking brands are well respected and regarded as very good/high quality, I personally think this is another brand that is trying to infer a quality to their watches, by using misleading labelling (same as a couple of the so called Swiss brands on IW), that they don't deserve.
A question i would like to put to these brand owners like CW, Earnshaw, Swan & Edgar, CCCP etc etc, if they are so keen to display and point out when their watches are Swiss Made or Made in Germany, why are they so reticent to put Made in China on the watches that are made there, which is the origin for the vast majority of their watches?
I've just bought a very nice Proxima branded Chinese watch from Aliexpress which is a homage of a Seiko Marine Master SBDX017. It's a beautifully made piece, although not identical to the Seiko, it compares very well indeed and has a sapphire crystal which the Seiko does not. The price was less than 10% of that of the Seiko. The Chinese have really upped their quality recently.