Okay, we accept that salespeople do this (corny salespeople that is) i.e. they build the tension to the point where buyers make a purchase whether they need the product or not. Think Del Boy selling ski equipment in the middle of a very warm London. After his spiel the punters are throwing fivers at him.Definitely must be on something, it just gets sillier and sillier as shows go on, the desperate pleas to check out and over the top descriptions.
On his claim, I suppose in a way, if aimed at IW watch collectors, the statement could be true, given that their collections are full of the likes of Swan & Edgar, Earnshaw, Reign, Heritor etc, etc. Of course that then makes an absolute mockery of previous claims from them that watches from these brands are comparable in quality with top Swiss brands. But if you are a non IW watch collectors watching for a laugh that statement definitely isn’t true.
However salespeople are either good at this technique or they're not.
IW presenters aren't. Most of them that attempt it e.g. Peter S, Mike M, Paul B, just come across as howling lunatics. Mind you, if we were seeing the sales figures, I'd maybe be made to eat my words. What we need are two IW's in parallel universes. One manic, the other calm. But with the same viewers. Then, after a year, review sales of each to see what technique works best.