As we've said before they know their market. If the main thing you equate to quality in an item is weight then I feel sorry for you. I have visions of a guy walking into a pub wearing a t-shirt that's too tight for him with unreasonably white veneered teeth and fake tan.Varney on the Hercules watch - "what's not to like?"
The size, the weight, it would be a great watch for bicep exercises though.
It's just an Invicta wannabe.
'EVERYONE SHUT UP, I'M HERE NOW! MY NEW WATCH WEIGHS 5kg's, I'M A REAL MAN WEARING A REAL WATCH!!! OH YEEEEEEAH!!!'