Return of Isomers

Akimbo

For whom the bells toll.
Does anyone else remember Isomers' brand "Peel Therapy" on Ideal World many years ago?

I just spotted they've come back (show at 2pm today).

Back in the day when Haley was the rep for Miche (sp?) Bags there was a Canadian lady called Manuela used to front the Peel Therapy brand and often appeared with Shaun raving about the range! It always strikes me as odd when a brand returns to a channel but they don't seem to acknowledge it on air. Assuming only new customers are watching maybe?

I seem to remember the Peel Therapy range was based on pro-biotic peels and vitamin C and this sounds very similar, but they've dropped the "peel" tag. I might try and watch one of the inevitable the repeat hours.
 

catzrcool

VIP Shopper
I remember them well. I used to buy the Peel Therapy and loved it. Often wondered why IW stopped selling them. May have to go have a look and see what they have. :)
 

Akimbo

For whom the bells toll.
I suspect Ideal World's strategy is to push for "offers", squeezing the brands' profit margins. In most departments from clothing to gardening they'll have a POTD then a similar offer (within a couple of pounds)as a Blockbuster or with a voucher-at-checkout offer until it's all but sold out (and gone) and languishes in Clearance like a slow-mo falling auction.

I think some brands like Prai and M.Asam have maybe used IW as a springboard to move across to QVC for greater exposure. Prai in particular has used QVC to break on to the high street in M&S beauty departments.

Elizabeth Grant, one of their currently most successful beautiful brands, returns every few weeks with sets that have eye-watering RRPs, knocked down to £39.99 with a flexi-basket option. Once the price is the lowest possible, the next strategy seems to be offering larger value and bonus sizes and a mind-boggling choice of Serums and creams, cleansers and body lotion, with advice to rotate these complex regimes every couple of months. There has to be a breaking point where a brand can't pare back their margins any further; or they find a more profitable platform for their products.

It'll be interesting to see how long Isomers stays at IW, or disappears like Lusardi's "My Miracle" and many others.
 






Top
AdBlock Detected

We get it, advertisements are annoying!

Sure, ad-blocking software does a great job at blocking ads, but it also blocks useful features of our website. For the best site experience please disable your AdBlocker.

I've Disabled AdBlock    No Thanks