I think the jewellery channels are all looking at ways of survival.
TJC went down market. Chloe was selling some hideous hand bags yesterday,so bad she had to more or less say they would get a lot of comments and they would at least stand out. Never seen her lost for words.
Gems has started selling jewellery boxes which I never noticed before .
I don't who their spin doctor is but he is doing a good job. They are effectively selling rejects from Germany and Italy that Juwelo could not sell in the respective country. It appears that they are dumping the unsold jewelry in this country. Maybe this will work BUT how on earth can it be a sustainable model when they are selling below costs unless of course the cost values have been highly inflated. They say that Germany is covering their costs but for how long. Rocks and Co have failed to make money in the last few years when selling good stuff. Watching this space.
Will this channel last for much longer ?
I made a complaint the other night about one of the presenters - I think her name is Kim. She was almost screaming and it was so bad that the sound on my very expensive Panasonic TV became distorted. I really let rip in my email. Not only about her and her screeching, but I also included Vicky and mentioned the fact that Cherry obviously felt that she was doing a job that was beneath her and it was apparent in her miserable demeanour. I did get an immediate response stating that my comments would be investigated! I've not bothered to watch since. This aggressive form of selling is an absolute turn-off.