RocksTV is set to launch on Friday 25th July.
The RocksTV website says:
"rocks.tv will be the first ever online auction site with a live auctioneer, and is possibly the most exciting web development from a UK company this century. You will have the chance to bid for unique items of glamorous and fashionable jewellery from 5pm until 11pm daily.
The auctioneer will close each of the evening’s auctions ‘under the hammer’ via a live video stream you will be able to watch on your computer. You will be able to chat with other bidders and with the auctioneer in real time.
And it gets better! It will be possible to get jewellery for free, as there will be no reserve price or starting bid on rocks.tv. Think Sotheby’s and Christie’s online, but without the reserve!"