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If you were watching Ideal World during its previous incarnation you may have been aware of the Mathey-Tissot watches that they frequently sold. Some of them might have been OK but this particular watch YouTuber has recently given the brand a good kicking: Anyway I don't really bother with...

When selling this don't-call-it-an-air-fryer tonight Mike talked about "saving dollars". Well the last time I checked the UK was still using pounds for currency so where does Mike get his dollars from?

Simon Peters on now selling a cheap 5-head electric shaver with accessories. Don't know about this particular shaver but the cheap Chinese shaver I bought from Amazon 5 years ago had loads of 5-star reviews but the one thing the reviews DIDN'T tell you was that after three months the battery...

It's worse than that; it's 'Rose Gold Tone' according to the description. Not even plated, which if it was they surely would have made a big deal of that.

Amazed they're still perservering with this brand; they must have had loads stashed away somewhere after the previous Ideal World incarnation went pop. Or they're stupid :ROFLMAO: (Or indeed both.)

Just switched on Ideal World and Mike Mason was in the middle of explaining something when he was abruptly faded down and some music was played instead :ROFLMAO::ROFLMAO::ROFLMAO:

With the cheap Aviator watches, although not explicitly mentioned on-air they're not hiding the "Assembled in China" text on the back of at least one of the watches...well what do you expect for a watch costing £59.99? Plus Ideal World now at least looks like a reasonably professional shopping...

Could be worse; it could be six hours of "Christmas Gifts With Mark" over on TJC. Indeed the 'new' Ideal World is now following the TJC pattern of (brief show description) 'with' (first name of presenter) in the TV guide, with presenters often on-air for hours at a time, presumably because that...

Watch a monster run amok in a creepy environment at 10pm...it's either Alien on BBC Three or Mike Mason selling watches on Ideal World... :ROFLMAO:

Whilst they were in B&Q they should have borrowed one of their "display kitchen on a sled" units that some stores seem to have which would have given them a small kitchen backdrop. Even if it wasn't plumbed/connected into anything. Though to be fair the broom cupboard they're currently using...

Think it's likely that Swan & Edgar watches will turn up on IW at some point, especially as TJC already has a working relationship with its supplier and TJC may want to hang on to Gamages as a TJC-exclusive. Though of course it's still possible that Gamages will appear at some point... Anyway...

That walking stick looks as if it would snap if leant on by anyone who's slightly heavier than a bag of sugar. There's only been a week between the initial TJC announcement (22 September) and yesterday when they first went back on air and it shows. Seven days to do practically everything to...

They're still having technical problems such as no sound during segments (they've launched too soon haven't they), and they're now selling pink faux rabbit fur slippers looking as if they've been fashioned out of those furry tribbles from Star Trek. Plus those Homesmart plastic dehumidifying...

At least they're selling these cheap fashion items at cheap fashion prices which is more than could be said for the rubbish the old Ideal World used to try to flog at ludicrous prices to unsuspecting viewers. You can see the TJC ethos at work here where they sell relatively large quantities of...

Now it's a "Jacques Du Manoir" Swiss made movement quartz 'designer-made' watch. She keeps referring to them as 'Swiss-made' which surely must represent several breaches of what's left of the ASA's code of conduct. Well at least they look a bit better than those Swan & Edgar monstrosities.

These watches look hilariously awful. On one of the watches she kept pressing a button but nothing happened. This is the first time at least in recent history when I've actually felt sorry for an Ideal World presenter for having to suffer this ordeal although at least she now has a job.

The astonishing thing about her sales pitch is that she keeps going on about 'incredible functionality' but mainly sits there holding the watch, which is just as well given that the display and the touchscreen when she uses them looks awful. Possibly because the battery life's so poor that...

It's a Challenger Bluetooth Phone Watch! Having a phone in your hand is apparently a 'bad habit'. So don't call Ideal World to order one.

Watching the reanimated Ideal World corpse for the first time with a presenter trying to flog a COVID shield, sorry, 'LED Beauty' mask and she appears to be going through hell trying to do so. Anyway there's an hour-long 'Watch Collection' show at 10pm... Will Kevski be back, attempting to flog...

Still better than any Swan & Edgar, even if the camera recording quality is awful (can't find anything similar on YouTube with a quick search).