Lush

[Grizelda]

A presenter was wearing a jumper with the word 'Lush' printed across the chest. To Americans, this is a slang word for an alcoholic. Denim & Co was showing a t shirt with 'Beach Bum' printed on the front. That's someone who hangs out on the beach most of the time and has nothing to do with a person's anatomy. Some of these words printed on t shirts just don't translate well on either side of the Atlantic.

 

[merryone]

This reminds me of a Q presentation some while back when the American BA said that a particular outfit would be perfect for a working girl - Our presenter had to explain that a "working girl" in this country is someone entirely different!

 

[donna255]

I see the word LUSH, I think the bath bombs.

 

[SisterBliss]

I see the word LUSH, I think the bath bombs.

When I see the words bath bombs, I think of stinging nettles!

 

[maymorganlondon]

I remember another US brand ambassador saying an outfit would be suitable for an affair. She meant a smart event with a dress code, and was covered in confusion when the presenter clarified for viewers as such.
Yes, our transatlantic cousins do use some terms very differently to us!
Rule of thumb: if you have to explain it in some way, it's best to choose other words!