The key to how great what they are selling is the presenters themselves. They certainly don’t appear to wear the cheaper watches they sell that they say they all love so much? Frequent examples of presenters and regular guest ‘experts’ seen on watches and general shows wearing £2000 plus, top name brands, on their wrists over the various versions of the channel. Does Jacks wear the cheap clothes and scents she raves about? Very better brands focused in her numerous and tedious on-screen anecdotes. Often saying how much she has spent on expensive hotels, clothes, handbags etc…Sings the praises of the (big) bottom end stuff she peddles, but does she wear the stuff off-duty? I seriously doubt it…Fan heaters to heat flats and bedsits with the heating turned off elsewhere? Well, from the public domain creditor lists of Ideal World Two (or was it one), most, if not all of the presenter creditors, show addresses featuring expensive, larger properties..Can you imagine the likes of Jacks, Mason, Simon etc..’warming’ their houses with a ceramic radiator, a fan heater, or doing their washing in a plastic table top machine, then cooking Sunday lunch in a £50 air fryer, whilst parading around their kitchens in a 30 quid tent like frock, with a Chinese made watch on their wrist?? They are selling ‘The Dream’ relevant to the hard-up, older age demographic the channel’s sales pitches require of them in general terms. And essentially living a completely different reality themselves.
