They try to push the image of the perfect family where beautifully turned out mum stays in her beautiful home while her wonderful husband is working to pay for all the QVC items wifey is buying. There's no clutter, no dog hair, the walls never need painting or the garden needs doing and their 2.4 children are always immaculate and super well behaved. Shop with us and you too can have this life.
The reality is that lots of people end up buying things they neither need nor want just to become part of this charade and pay handsomely for it. Charging postage for each item loses them custom. I once had half a dozen items from a gardening show in my basket until I came to my senses and realised the postage was more than the cost of the items. I hardly ever buy more than one item at a time as there's usually an extra £10 or so to pay to get them.
CC