They never miss a trick when it comes to making a sale - apart from the odd men's range, most of their beauty products are marketed towards women. That doesn't stop them from saying things like "...and the guys love this too" or "I have to hide mine from my partner" etc. I'm sure it won't be long until they cotton on, and the presenters start listing their pronouns on their blogs, and we'll be hearing phrases like "...and this is gender neutral", "...and what if you're someone who now identifies as a women, even though your gender at birth might have been different?". I can hear it now, when selling Diamoneeeek, Julia Roberts excitingly saying "...and if you're a man who likes to cross-dress occasionally, and to look incredibly glam while doing so, this range is perfect for you as you'll achieve that 'dripping in diamonds' look at a fraction of the price!". Ruth Langsford desperately trying to maintain a stoic expression when Jilly says “There’s so much confusion these days about who can use which changing rooms in shops. When you buy from QVC, you can try the clothes on at home and send them back if they’re not a good fit”.
