Upheld Complaints Against Sit-Up - 24 July 2013
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PJ.
In an Ideal World ...
I think it is a fab product too. Banana and cinnamon ice cream is fab
Sent from my iPhone using Tapatalk 2
redraw
Registered Shopper
Come on Wirral, it is your job to post the latest upheld ASA complaints, your standards are slipping:wave:
redraw
Registered Shopper
ASA Adjudication on sit-up Ltd
sit-up Ltd t/a Bid
Unit 11 Acton Park Industrial Estate
Eastman Road
Acton
London
W3 7QE
Date:
28 August 2013
Media:
Television
Sector:
Retail
Number of complaints:
1
Complaint Ref:
A13-231932
Ad
A teleshopping ad for a gold, oval link belcher neckchain was broadcast for sale on Bid TV for £29.99. On-screen text stated "Hallmarked 9ct Yellow Gold Oval Link Belcher Neckchain UK P&P £7.99". The presenter stated, "It's not far short of two grams. It's twenty inches. Belcher links"; "At £120 one would expect surely twenty inches nigh on two grams"; "We've lost here, let's be quite clear about this, this is a loss leader. At £60 or £70 one would envisage for nigh on two grams, belcher link, solid gold" and "Do not miss it. Ladies, treat yourself. Gents, treat yourself. Not only because of the weight of it, not only because it's twenty inches, not only because it's a Belcher link".
Issue
A viewer, who had purchased the item, challenged whether the claims that the item weighed not far short of 2 g and similar were misleading and could be substantiated, because she had had the item weighed and was told the weight was 1.4 g.
BCAP Code
3.13.123.9
Response
sit-up Ltd t/a Bid (Bid) said the host had misread the weight of the item as 1.8 g rather than 1.4 g and had mistakenly rounded it up. They said they had undertaken retraining for the presenter and that in future the weight of any similar products would be displayed in on-screen graphics.
Assessment
Upheld
The ASA welcomed the action Bid had taken to prevent similar situations arising in future. However, we considered that if the weight of an item being sold as solid gold was described as being not far short of 2 g, that was likely to have been a significant factor in a viewer's decision to purchase it. Because the weight of the item had been described incorrectly and was significantly short of what was claimed, we concluded that the claims were misleading and in breach of the Code.
The claims breached BCAP Code rules 3.1 (Misleading advertising), 3.9 (Substantiation) and 3.12 (Exaggeration).
Action
The ad must not be broadcast again in its current form. We welcomed the action Bid had taken to prevent similar situations arising in future.
sit-up Ltd t/a Bid
Unit 11 Acton Park Industrial Estate
Eastman Road
Acton
London
W3 7QE
Date:
28 August 2013
Media:
Television
Sector:
Retail
Number of complaints:
1
Complaint Ref:
A13-231932
Ad
A teleshopping ad for a gold, oval link belcher neckchain was broadcast for sale on Bid TV for £29.99. On-screen text stated "Hallmarked 9ct Yellow Gold Oval Link Belcher Neckchain UK P&P £7.99". The presenter stated, "It's not far short of two grams. It's twenty inches. Belcher links"; "At £120 one would expect surely twenty inches nigh on two grams"; "We've lost here, let's be quite clear about this, this is a loss leader. At £60 or £70 one would envisage for nigh on two grams, belcher link, solid gold" and "Do not miss it. Ladies, treat yourself. Gents, treat yourself. Not only because of the weight of it, not only because it's twenty inches, not only because it's a Belcher link".
Issue
A viewer, who had purchased the item, challenged whether the claims that the item weighed not far short of 2 g and similar were misleading and could be substantiated, because she had had the item weighed and was told the weight was 1.4 g.
BCAP Code
3.13.123.9
Response
sit-up Ltd t/a Bid (Bid) said the host had misread the weight of the item as 1.8 g rather than 1.4 g and had mistakenly rounded it up. They said they had undertaken retraining for the presenter and that in future the weight of any similar products would be displayed in on-screen graphics.
Assessment
Upheld
The ASA welcomed the action Bid had taken to prevent similar situations arising in future. However, we considered that if the weight of an item being sold as solid gold was described as being not far short of 2 g, that was likely to have been a significant factor in a viewer's decision to purchase it. Because the weight of the item had been described incorrectly and was significantly short of what was claimed, we concluded that the claims were misleading and in breach of the Code.
The claims breached BCAP Code rules 3.1 (Misleading advertising), 3.9 (Substantiation) and 3.12 (Exaggeration).
Action
The ad must not be broadcast again in its current form. We welcomed the action Bid had taken to prevent similar situations arising in future.
Peter Simon again.
I don't believe that he 'misread' the weight-I think he just chanced his arm thinking he could get away with it.
Another nail in the coffin.
Mommabear
Registered Shopper
If he did misread it then why did no one correct him? He said it enough times.
'in future the weight of any similar products would be displayed'
I'm not sure this happens
'in future the weight of any similar products would be displayed'
I'm not sure this happens
That's terrible! And I don't believe it for one minute. If it had said 1.3 grams, then that maybe read as an 8 if it's written by hand...but to mistake a 4 for an 8? Yeah right...and having the cheek to round up the figure...Disgusting!
Paul_s
tea and cake
Can you imagine if they sat Peter Simon down and said they were going to re-train him? I'd love to see the look on his face
At least this means the end to the shoddy £10 credit scam and the weight of jewellery shenanigans.
Nicola George must take the credit though for some of Peter Simon's B$ as she was his 'boss' and also the training manager from June 2011 up until August 2012 Mysteriously she no longer lists 'Channel 7' as her new job....
I think Sit-up management should also check Peter Simon's mileage record should he claim it. He might be rounding up a 4 mile journey for 10!
At least this means the end to the shoddy £10 credit scam and the weight of jewellery shenanigans.
Nicola George must take the credit though for some of Peter Simon's B$ as she was his 'boss' and also the training manager from June 2011 up until August 2012
Mysteriously she no longer lists 'Channel 7' as her new job.... I think Sit-up management should also check Peter Simon's mileage record should he claim it. He might be rounding up a 4 mile journey for 10!
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Mommabear
Registered Shopper
Now then Wirral, they do sometimes take the prices down too low and they have to honour it remember :wink:
PJ.
In an Ideal World ...
It's ironic they use they term "rounded up" considering the whole outfit are a bunch of cowboys ...
mr tom
Registered Shopper
haha. i knew it was p.simon the moment i read "not only" about 3 times.
I am glad they got pulled up on the ""It's not far short of xxx grams" comments when I & others on here have pointed out completely the opposite on numerous occasions he said it. Quite frankly imo he was disgraceful with those comments.
Yes Mr M but please bear in mind it was just a mistake, it will never happen again :wink:
redraw
Registered Shopper
sit-up Ltd t/a Price-Drop TV
A falling price auction presentation on Price-Drop TV advertised a Pendule Automatic Movement Skeleton Yellow Gold Plated Watch. The price on screen was given as £220 at the start of the...
Date: 2 October 2013
Decision: Upheld.http://www.asa.org.uk/Rulings/Adjudications/2013/10/sit_up-Ltd/SHP_ADJ_235561.aspx
A falling price auction presentation on Price-Drop TV advertised a Pendule Automatic Movement Skeleton Yellow Gold Plated Watch. The price on screen was given as £220 at the start of the...
Date: 2 October 2013
Decision: Upheld.http://www.asa.org.uk/Rulings/Adjudications/2013/10/sit_up-Ltd/SHP_ADJ_235561.aspx
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