Why is the "fashion" selection at QVC so old fashioned looking and outdated? Sorry to those of you who like it, but most of what's on air is awful. Is it because it's coming from American designers? I can't imagine that your average American wears any of this rubbish either! A lot of brands that used to be good have really dropped in the quality stakes. I would presume that comes down to reducing the manufacturing costs. The quality just isn't there and the brands have too many items that all look the same. Cutting costs doesn't pay as people will simply stop buying. Expensive handbags and rotten, expensive jewellery are good examples too. I can get better quality in my local factory shop for a tenner or under. Perhaps it's time for some new buyers at QVC Towers. From reading comments in this forum, they certainly don't seem to be supplying what many viewers want. We must be a very small percentage of QVC's total viewing audience, multiply the number of us up to the whole watching population and that makes an awful lot of people who must be thinking the same!