Is anyone going for this? I'm not, but to be fair I'd be more than happy to receive a pack as a gift. I'm guessing they're pitching this with Easter in mind (family get togethers/meals) otherwise it seems a bit of a random time to expect people to think about buying this sort of thing - It makes complete sense at Christmas.
I love cheese, and I love trying different flavours and textures. The thing is when you discover something you really like, you'll want to keep buying it again and again, so unless it's widely available or from a local company, who's going to want to pay full price + postage to get it again? Of course they're coming out with such gems as "People are multi buying, and I can't say I blame them" citing the generous half price p&p on an identical item - surely most people would rather try both options than buy two of the same! Then there's the bit about multi buying and freezing -mmm, I think I'd sooner fill my freezer with stuff I can make meals out of for the next few months. Yep, I'm really gonna spend £35 -£50 on cheese I've not even sampled then send it back for a reduced refund 'cause I've opened it and stand to lose even more money in return postage - Cloud blinking cuckoo land again Q!
If this is what she said, then that is disgraceful in the extreme!