A £3000 sewing machine?? Now, just who are they aiming for with that one? Potential new viewers just catching the ‘inclusiveness‘ of it all? How is devoting an hour to that particular item going to establish a broad buying base? I mean, that’s what they want, isn’t it? Regular footfall buying sensibly priced, known brand items between £20 and £200 that make good commercial sense for both the customer to buy and the retailer to get a decent return on. Not ‘clubs’ and ‘fun’. I don’t shop to have ‘fun’. Amazon doesn’t crack a joke to me when I buy from them. They give me often the best price on the things I want, give me a good deal on postage and packing via Prime, send the stuff quickly (and then leave it outside the front door ….er..) and if Bertie Lightfingers does pinch what they’ve left, refund you without argument.
They seem to have some solo notion of cementing the non-crafting goods with the specialist crafting customer buying base they already have, who presumably coped perfectly well with buying their non-crafting goods elsewhere and long-term before Shop Extra came about? Friendship and unity is NOT are not good enough reasons to get them to change. Hugely expensive specialist items like sewing machines and cheap wigs isn’t the way forward to establish a successful general goods shopping channel. They do realise that, DON’T THEY??
