Tinkerbelle
Registered Shopper
- Joined
- Mar 7, 2011
- Messages
- 3,755
I have heard antique dealers refer to "shopping telly" jewellery in derogatory terms and I have been reluctant, consequently, to purchase. I won't be buying on jewellery day.
Buying for future value, or buying "heirloom pieces" as QVC likes to refer to it, isn't really what most of the shopping telly jewellery line up is about. Whatever guff they speak, most of what they sell is mass produced with a keen eye on profit. If you're looking for unique, bespoke or even top drawer quality then its not going to be on QVC jewellery day.
But they do sell lots of great jewellery that we can buy and enjoy wearing. There are good prices to be had and decent quality too. To my mind shopping telly has taken buying jewellery from a birthday or Christmas treat to something most can afford as an occasional or even regular treat.
My local jeweller isn't sniffy about QVC jewellery at all ... he only says to "know" what you're buying. Don't think the quality is better than it is because of the price.
I love QVC jewellery and will be watching today. I might buy. I might not but I shan't expect anything on screen to be an antique of the future. A piece that I fall in love with and I wear for years ... maybe so