Peter Simon completely ruined that programme, he was incoherent at times and Sheila had to carry him at times. Why on earth do Ideal.World carry on using him?
Yeah I seem to remember hearing something about Kath Kidston going bust, so obvs iw have picked up some bankrupt stock but still asking £85 for a pvc tote bag and £40 for a purse. I've never bought into this sort of thing. Orla Kiely's another one..you could buy two identical water bottles and because it's got Kidston or Kiely's design on it, it's £40 ..the other one might also have a pretty floral design but it's £15..Stuff that!
It's back to this thing about branding. I remember many years ago going into a shop with a mate. They sold designer Italian clothing and accessories. We were in our late teens and it was the first time I'd seen stuff at these prices (this was well before the Internet etc.) I'll never forget seeing a woman walking around the (relatively small) store with a guy who must have been her husband, sugar daddy or PA. It was like something from a movie, she was literally walking around saying 'I'll have one of those ... and one of those ... and one of those ...' Almost like that scene in the Michael Jackson Martin Bashir documentary when they're in the store that's opened just for Michael.
Anyway I digress. We had both intended to buy something, however on seeing the prices I soon changed my mind! My mate though was determined to buy something. Fair enough. He settled on a plain white t-shirt, and I mean a plain white t-shirt. Bar a small stitched logo, can't remember the brand.
Bear in mind this was easily 30 years ago. Guess how much he paid for it?
That's successful branding
I know people will pay for a name...sometimes it's justified eg, you'll pay more for a pair of Levis ..you might pay a lot less for an unknown/budget brand but you won't be sure of the durability, so I can understand that. Jeans are what Levis do, you might even pay a bit more for a t shirt with obvious Levis branding...and I can also understand that. What I do think is crazy is like the example you gave ie paying a ridiculous premium for a practically invisible logo or just a label in the back that nobody can see for something that you can buy in M&S, Primark even with comparible quality. The likes of Kath Kidston/Orla Kiely are even more of a waste of money imvho as they aren't really famous for anything other than a particular colour scheme or flower design..meaning that can bung that on any item eg a drinking glass or a water bottle and charge well over the odds for it. I guess your mate got a momentary buzz after coming out of that shop with something in a bag, but he got ripped off big time...If I'm spending out on something so mundane then the branding needs to be obvious! Like you say..that's successful branding...and I'll be honest I'm not at all sorry to hear Kidston's gone bust...she doesn't "do" anything over than overcharge..and IW are still over charging for her goods even though the brand is defunct!