I rarely watch Ideal World but I turned over last night for the first time in ages and saw the Emma mattress pick of the day or whatever they call it. The price was £412.41 for the double size. They gave the price it should have been, it was a lot more but I can't remember what it was now though. I was doing some searching for reviews of it this morning and found that John Lewis are selling it for £419.40, same 200 days money back guarantee. So....a saving of £7?? Big deal.