Kia do a car called the "Cee'd." I wouldn't buy one on account of that name alone. Apparently it's pronounced the same as: "seed." It's just downright ridiculous! I can't stand some of the stupid things marketing geeks come up with. Another thing I hate is all these silly prefixes such as: "We are MacMillan Cancer Care." What's with the "we are" bit? What exactly is it trying to achieve? Why can't they just simply call themselves: "Macmillan Cancer Care?" I'm sure the work they do is excellent, it's just the weird brandings I find so hard to grasp. I don't meet people and say: "Hello my name is I AM JULIUS!" Also M&S are doing that thing by adding the word "your" - making it "your M&S." So it's mine, is it? Just mine? Just for me? Am I really supposed to think that?