You wonder if it will survive in its current form. No sign of the promised new studio eight months or so in. Is there really one? Was there one planned, but only if sales were good? Has it been shelved because they aren’t? Rob said recently that the electricians were delaying the studio being signed off, but he thought May perhaps, to finally move into it. We can only speculate on how much stock they are moving or not moving. Unless somebody from the inside of the business came on and posted that information, which of course they aren’t going to.
I just cannot see where they are getting their buying audience from in numbers to generate the sort of sales that make a brand-new studio etc. worthwhile? What sort of viewing figures do they get, either via the Freeview type platforms or via online access? Surely it must only be in the thousands? How many people are not viewers of the presentations themselves, but accessing to buy solely via the website and ordering from there? As you would do with an Amazon etc.. All fascinating things to know if you could.
TJC wanted the channel number and broadcasting space essentially? Is that right, Or is that too simplistic a reason for why they purchased the name? If Ideal World version three doesn’t succeed, then they still can use that channel number for something else, right? Why would they want to plough money into expanding an operation into fancy new surroundings, when their core market position is selling essentially £9.99 to £19.99 goods on frequent repetition? It doesn’t seem to make any sense to me? Maybe others can see more clearly their motivations and their long-term plan? TJC must know this is a dying market (literally) and shopping channels in the formats of Ideal World have a very limited shelf life as younger buyers just don’t shop this way. I wonder how they think they can change things to ensure long-term survival? Or is it seen by them and others as profit from the market for the next ten or fifteen years, then cut and run onto something else?
