I had a look, they are so obviously fake and completely over the top. Wouldn't fool me for a minute!
I just checked these Trust Pilot IW reviews out and maybe had I not noticed the “invited” status I’d have believed them. I’ve not personally had any problems with them bar a couple of pairs of leggings that started to unravel, then shrunk in the wash - didn’t bother to complain or review. Anyhow, how does this invitation work? A survey? A direct email and a promise to be entered into a prize draw? Cos let’s face it- who would actually bother to write a review on a third party website unless the service received was noteworthy (good or bad)?! Nobody off their own bat would take time out to write “great company, easy-pays, capped p&p, free returns via Asda”! So I shall be looking out for this in future. Seems it’s not just IW who’s up to these shenanigans- my Very catalogue has over 50% terrible reviews, but all of a sudden they’ve had an influx of 5* reviews, all invited, and all lacking in comments that imply personal experience. I also checked out a company I know to be excellent-little pet warehouse, and I did spot a couple of invited reviews but the majority were clearly heartfelt and genuine. Thanks to the poster who pointed this out, very helpful indeed!