Yeah, whether intentional or not, the IW selly telly vibe given off is very much barrow boy poundland, whereas channels like QVC, whilst not blameless in some of their sales techniques, have an overall vibe of professionalism and quality.
I've said it before, I can only assume they (Peter S, Mike M, Paul B etc) get the sales figures when they present, so are to an extent given free reign to come out with their drivel. Says just as much about the average IW punter if you ask me. One thing's for sure, these channels know the demographic they're targeting.
Oh I think their approach is very much intentional, you just don't compile a group of presenters, "pretendy experts", programme producers, buyers etc, and accidentally come out with the tricks, lies and misinformation that they do as a WHOLE. And as i've said a few times, there is actually no need for them to perform in such a manner, most of their products would sell on merit at the prices they are at with just a non-hysterical, non over-hyping, honest sales pitch. Ok the watches are slightly different, a few of the brands would be ok, but quite a few would most likely see a big drop in sales if IW suddenly gave them an honest sales pitch.
Hey, just last night Mason was giving it the usual goddess treatment selling the LAB Photon thing, and how the goddess for years used the big well known cosmetic range beginning with a 'C', she used the Lab product and said it was a game changer. Which some might think well nothing strange in that, except we all know the goddess dumped the C brand many years ago in favour of Elizabeth Grant, of course he couldn't say it's a game changer from using EG as IW sell that. Deliberate deception and misrepresentation, something that is thought out, it doesn't happen unintentionally.
I also think it takes intentional planning for a company to be selling their products at three different outlets, Telly, E-bay & Amazon, and while claiming during TV shows their Telly prices are unbeatable and cheapest to be had they NEVER inform the viewers that some of these bargains can actually be had cheaper at their Ebay & Amazon store fronts. I'v shown EG examples in the past, last night POTD Vibrapower 3 could be had for a couple of pounds cheaper if you bought it through their Amazon Marketplace store instead of the IW telly. In fact do Ideal every advertise they sell on Ebay or Amazon Marketplace?
For me IW just mirrors the state of the Country and the downward spiral it's been on for years, if we can vote in incompetent fools like BJ & the Tories is it any wonder we have a successful popular selly telly channel that is thriving on lies, misinformation and con artistry, whilst honest retailers are going to the wall, left, right and centre.
As for their demographics, one of the latest from the flood of revues Trust Pilot is getting sums the stupidity of their viewers up perfectly.
"Ideal World.... Been a member for years!
In times of difficulty, the team are still fun, up beat and good company.
Keep going guys, lots of people regard you as friends"
Says it all really, friends?
Since when did friends lie, misinform or con you?